Strategic brand management: building, measuring, and managing brand equity Kevin Lane Keller.

By: Publication details: New Delhi: Prentice-Hall, c2003.Description: xxvii, 788p. 23cmSubject(s):
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Item type Current library Call number Copy number Status Date due Barcode
Books Books University Library General Stacks None (Browse shelf(Opens below)) C-1 Available A96663

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