Normal view MARC view ISBD view

Strategic brand management: building, measuring, and managing brand equity

Kelle, Kevin Lane.

Strategic brand management: building, measuring, and managing brand equity Kevin Lane Keller. - New Delhi: Prentice-Hall, c2003. - xxvii, 788p. 23cm.

Subjects--Topical Terms:
Management

Place hold
Print
Request article
Add to your cart (remove)
Send to device
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)