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Strategic Band Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob
Material type:
TextPublication details: India : Pearson; 2019.Edition: 8th ImpDescription: xxix, 586p. ills.: chart, table; 26 cmISBN: - 9789332542204
- 23 658.827
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University Library General Stacks | 658.827 K29s 8th ed. (Browse shelf(Opens below)) | 2015 | 01 | Not For Loan | 115370 | ||
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University Library General Stacks | 658.827 K29s 4th ed. (Browse shelf(Opens below)) | 2015 | 02 | Available | |||
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University Library General Stacks | 658.827 K29s 4th ed. (Browse shelf(Opens below)) | 2015 | 03 | Not For Loan | |||
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University Library General Stacks | 658.827 K29s 4th ed. (Browse shelf(Opens below)) | 2015 | 04 | Not For Loan |
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| 658.827 K29s Marketing Management / | 658.827 K29s Strategic brand management:building,measuring, and managing brand equity | 658.827 K29s 4th ed. Strategic Band Management : Building, Measuring, and Managing Brand Equity / | 658.827 K29s 4th ed. Strategic Band Management : Building, Measuring, and Managing Brand Equity / | 658.827 K29s 4th ed. Strategic Band Management : Building, Measuring, and Managing Brand Equity / | 658.827 K29s 8th ed. Strategic Band Management : Building, Measuring, and Managing Brand Equity / | 658.827 S631c Isted. Creating a Brand Identity: a guide for designers/ |
Includes index.