Amazon cover image
Image from Amazon.com

Strategic Band Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

By: Contributor(s): Material type: TextTextPublication details: India : Pearson; 2019.Edition: 8th ImpDescription: xxix, 586p. ills.: chart, table; 26 cmISBN:
  • 9789332542204
Subject(s): DDC classification:
  • 23 658.827
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Books Books University Library General Stacks 658.827 K29s 8th ed. (Browse shelf(Opens below)) 2015 01 Not For Loan 115370
Books Books University Library General Stacks 658.827 K29s 4th ed. (Browse shelf(Opens below)) 2015 02 Available
Books Books University Library General Stacks 658.827 K29s 4th ed. (Browse shelf(Opens below)) 2015 03 Not For Loan
Books Books University Library General Stacks 658.827 K29s 4th ed. (Browse shelf(Opens below)) 2015 04 Not For Loan

Includes index.