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Strategic Brand Management / Kevin Lane Keller. 3rd ed.
Material type:
TextPublication details: New Delhi : Pearson, c2008. Description: 692 p. ; 26 cmISBN: - 9788131719770
- 23 658.4012
| Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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University Library General Stacks | 658.4012 K29s (Browse shelf(Opens below)) | 2008 | C-2 | Available | 98480 | ||
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University Library General Stacks | 658.4012 K29s (Browse shelf(Opens below)) | 2008 | C-4 | Available | 98751 | ||
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Books
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University Library General Stacks | 658.4012 K29s (Browse shelf(Opens below)) | 2008 | C-5 | Available | 98752 |
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| 658.4012 H676s Strategic management: competitiveness and globalization | 658.4012 J41b Business Policy and Strategic Management / 5th ed. | 658.4012 J41b Business Policy and Strategic Management / 5th ed. | 658.4012 K29s Strategic Brand Management / 3rd ed. | 658.4012 K29s Strategic Brand Management / 3rd ed. | 658.4012 K29s Strategic Brand Management / 3rd ed. | 658.4012 K29s Strategic brand management: building measuring, and managing brand equity |
Includes Index.