Strategic Brand Management / (Record no. 1376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221215191644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221207b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OSt |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.4012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| Number of part/section of a work | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 692 p. ; |
| Dimensions | 26 |
| Type of unit | cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Index. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | University Library | University Library | General Stacks | 15.12.2022 | 2008 | 658.4012 K29s | 98752 | 15.12.2022 | C-5 | 15.12.2022 | Books | |||||
| Dewey Decimal Classification | University Library | University Library | General Stacks | 15.12.2022 | 2008 | 658.4012 K29s | 98480 | 15.12.2022 | C-2 | 15.12.2022 | Books | |||||
| Dewey Decimal Classification | University Library | University Library | General Stacks | 15.12.2022 | 2008 | 658.4012 K29s | 98751 | 15.12.2022 | C-4 | 15.12.2022 | Books |