Business Communication Today / Courtland L Bovee ; John V Thill ; Abha Chatterjee. 10th ed.
Material type:
TextPublication details: New Delhi : Pearson, c2013. Description: 583 p. ; 26 cmISBN: - 9788131757994
- 23 658.45
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This highly respected book presents strategic and managerial issues in order to emphasize that the decisions made by operations managers should be consistent with a corporate strategy shared by managers in all functional areas. It presents the operations tools and techniques for solving problems in the context of achieving a firm's overall goals and strategies, and provides a balanced treatment of manufacturing and services throughout. The book blends the latest in strategic issues with proven analytic techniques, and offers a wealth of interesting examples to engage readers and bring Operations Management to life.
Includes Index.