Business Communication Today / 10th ed.
Bovee, Courtland L.
Business Communication Today / 10th ed. Courtland L Bovee ; John V Thill ; Abha Chatterjee. - New Delhi : Pearson, c2013. - 583 p. ; 26 cm.
This highly respected book presents strategic and managerial issues in order to emphasize that the decisions made by operations managers should be consistent with a corporate strategy shared by managers in all functional areas. It presents the operations tools and techniques for solving problems in the context of achieving a firm's overall goals and strategies, and provides a balanced treatment of manufacturing and services throughout. The book blends the latest in strategic issues with proven analytic techniques, and offers a wealth of interesting examples to engage readers and bring Operations Management to life.
Includes Index.
9788131757994
658.45
Business Communication Today / 10th ed. Courtland L Bovee ; John V Thill ; Abha Chatterjee. - New Delhi : Pearson, c2013. - 583 p. ; 26 cm.
This highly respected book presents strategic and managerial issues in order to emphasize that the decisions made by operations managers should be consistent with a corporate strategy shared by managers in all functional areas. It presents the operations tools and techniques for solving problems in the context of achieving a firm's overall goals and strategies, and provides a balanced treatment of manufacturing and services throughout. The book blends the latest in strategic issues with proven analytic techniques, and offers a wealth of interesting examples to engage readers and bring Operations Management to life.
Includes Index.
9788131757994
658.45