Integrated advertising, promotion, and marketing communications (Record no. 56628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499 a2200157 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SaJUCL |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-SaJUCL |
| Transcribing agency | BD-SaJUCL |
| Modifying agency | BD-SaJUCL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | C648i |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 17200 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| Statement of responsibility, etc. | Kenneth E.Clow, Donald Baack. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | c2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 838p. : ill. |
| Dimensions | 26cm. |
| 509 ## - INFORMAL NOTES (RLIN) | |
| Informal Notes | Tauhid_Document_10.pdf_page_157 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | Yes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | General Stacks | 04.04.2025 | Purchase | 659.1 C648i | 95798 | 04.04.2025 | C-1 | 04.04.2025 | Books |