Designing Brand Identity: (Record no. 3463)

MARC details
000 -LEADER
fixed length control field 00734nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-SaJUCL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241208122220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241208b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118980828
040 ## - CATALOGING SOURCE
Original cataloging agency BD-SaJUCL
Transcribing agency BD-SaJUCL
Modifying agency BD-SaJUCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wheeler, Alina
245 ## - TITLE STATEMENT
Title Designing Brand Identity:
Remainder of title an essential guide for the entire branding team/
Statement of responsibility, etc. Alina Wheeler
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 324p.:
Other physical details ills.:
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks-Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising-Brand name Products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Title
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC Yes
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan University Library University Library General Stacks 08.12.2024 c2018   658.827 W562d 5th ed. 115763 08.12.2024 C-1 08.12.2024 Books