000 00483 a2200145 4500
003 BD-SaJUCL
040 _aBD-SaJUCL
_cBD-SaJUCL
_dBD-SaJUCL
942 _2ddc
_cBK
_n1
100 1 _aKelle, Kevin Lane.
_99418
245 1 0 _aStrategic brand management:
_bbuilding, measuring, and managing brand equity
_cKevin Lane Keller.
260 _aNew Delhi:
_bPrentice-Hall,
_cc2003.
300 _axxvii, 788p.
_c23cm.
650 0 _aManagement
509 _amahbub_81_Document_52.jpg_processed_gemini.json
999 _c33465
_d33463