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Understanding consumer behavior J. Paul. Peter, Jerry C. Olson. by
Publication details: Burr, Ridge, M. : IRWIN, c1994
Availability: Items available for loan: University Library (1)Call number: 658.8342.

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A preface to marketing management /J. Paul Peter, James H. Donnelly. by
Publication details: Ridge, Ill. Irwin 1997
Availability: Items available for loan: University Library (1)Call number: 658.8 P478p.

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Publication details: Chicago Irwin 1996
Availability: Items available for loan: University Library (1)Call number: 658.8342 P478c.

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