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R for marketing research and analytics / Chris Chapman, Elea MeDonnell feit.-- by
Publication details: New York Springer 2015
Availability: Items available for loan: University Library (1)Call number: 519.5 C466r.

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Services marketing people, technology, strategy /Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Publication details: New Delhi Pearson c2011
Availability: Items available for loan: University Library (1)Call number: 658.8 L911s.

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