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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

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Publication details: Chicago Irwin 1996.Description: xxvii, 738p. : ill. 23cmSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	University Library General Stacks	658.8342 P478c (Browse shelf(Opens below))	C-1	Available		77637

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Previous	658.8342 Understanding consumer behavior	658.8342 B472c Consumer behavior	658.8342 M817c Consumer behavior and culture: consequences for global marketing and advertising	658.8342 P478c Consumer behavior and marketing strategy	658.8342 S333c Consumer Behavior / 10th ed.	658.8342 S333c Consumer Behavior / 10th ed.	658.8342 S333c Consumer Behavior / 5th ed.	Next

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