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Strategic brand management:building,measuring, and managing brand equity Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob.

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Publication details: Delhi Pearson 2013Description: xxiii,695p.:ills. 25cmSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	University Library General Stacks	658.827 K29s (Browse shelf(Opens below))	C-1	Available		111076

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