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Advertising and promotion: an integrated marketing communications perspective / George E.Belch & Michael A.Belch

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Publication details: York McGraw-Hill c2002Description: xxvi, 854p.: ill. 28cmSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	University Library General Stacks	659.1 B427a (Browse shelf(Opens below))	C-1	Available		95780

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