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Applications in basic marketing: clippings from the popular business press E. Jerome McCarthy and William D. Perreault,

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Publication details: Homewood, Ill. IRWIN c1990Description: vii, 200p.: ill. 26cmDDC classification:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	University Library General Stacks	658.8 M123a (Browse shelf(Opens below))	C-1	Available		62298

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Previous	658.8 M113e Essentials of marketing: a global-managerial approach	658.8 M113t The marketing case base : short examples of marketing practice	658.8 M116b Basic marketing : a managerial approach	658.8 M123a Applications in basic marketing: clippings from the popular business press	658.8 M123e Essentials of marketing	658.8 M233e The essence of marketing	658.8 M271m Marketing	Next

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