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Strategic marketing management cases David W.Cravens, Charles W. Lamb, Victoria L. Crittenden.

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Publication details: New York McGraw-Hill c2002Description: xvi, 685p. : ill. 26cmSubject(s):

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	University Library General Stacks	658.802 None (Browse shelf(Opens below))	C-1	Available		94957

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Previous	658.802 C648i Integrated advertising, promotion, and marketing communications	658.802 K87m Marketing management : analysis, planning, implementation, and control	658.802 M345 Marketing human service innovations	658.802 None Strategic marketing management cases	658.802 R196b Business marketing strategy: concepts and applications	658.802 R3231 Industrial marketing: analysis, planning, and control	658.802 S898 Strategic marketing management	Next

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