Advertising: Principles and Practice / William Wells [et. all]. 7th ed.

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Material type: Text

TextPublication details: India: Pearson, c2009. Description: 592 p. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Date due	Barcode
Books	University Library General Stacks	659.1 W456a (Browse shelf(Opens below))	2009	C-1	Available		98403
Books	University Library General Stacks	659.1 W456a (Browse shelf(Opens below))	2009	C-2	Available		98404

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Previous	659.1 O24a Advertising in Modern & Postmodern Times/	659.1 R831a Advertising communications & promotion manage- ment	659.1 T455v The visible persuaders	659.1 W456a Advertising: Principles and Practice / 7th ed.	659.1 W456a Advertising: Principles and Practice / 7th ed.	659.111 K29a Advertising media planning: a brand management approach	659.2 B871c 11th ed. Cutlip and Center's Effective Public Relations /	Next

Includes Index.