Basic marketing : a managerial approach
McCarthy, E. Jerome
Basic marketing : a managerial approach E. Jerome McCarthy, William D. Perreault. - Homewood, Ill. IRWIN 1990 - xviii, 734p.: ill. 26cm
658.8
Basic marketing : a managerial approach E. Jerome McCarthy, William D. Perreault. - Homewood, Ill. IRWIN 1990 - xviii, 734p.: ill. 26cm
658.8