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Entrepreneur magazine guide to integrated marketing

Smith, Jeanette.

Entrepreneur magazine guide to integrated marketing Jeanette Smith. - New York: John Wiley, c1996. - xii, 277p. 23cm.

Subjects--Topical Terms:
Advertising media planning-Handbooks manuals, etc.
Marketing-Handbooks manuals, etc.

Dewey Class. No.: 658.84 / S651e

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