Strategic and Competitive analysis: methods and techniques for analyzing business competition.

Fleisher, Crain S.

Strategic and Competitive analysis: methods and techniques for analyzing business competition. Craig S. Fleisher, Babette E. Bensoussan. - New Jersey Prentice hall 2003 - xxii, 457p. : ill. 25cm.


Business Intelligence; Competition; Strategic planning.

658.47 / F596s