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Advertising media planning: a brand management approach

Kelley, Larry D.

Advertising media planning: a brand management approach Larry D. Kelley and Donald W. Jugenheimer. - New Delhi: Prentice-Hall, c2004. - vii, 144p. 22cm.

Subjects--Topical Terms:
Media

Dewey Class. No.: 659.111 / K29a

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